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Exponential Podcast: Ed Stetzer Talks about Viral Churches

Ed Stetzer Viral Churches Book CoverEd Stetzer, Vice President of Research and Ministry Development for LifeWay Christian Resources, shares from his book at the 2010 Exponential Conference in Orlando. Church multiplication movements occur when churches plant churches that plant churches to the 3rd generation and more. 

Listen to the podcast from Exponential 2010.

"We tried to create a standard for measuring a church multiplication movement. We define it as when a movement of churches has a 50% reproduction rate each year with 50% of the people coming to the new churches as new converts and then seeing that pattern through the third year. In other words, if one year there were 100 churches, the next year there'd be 150 churches and half of the new people in those churches would be new converts and that goes on for at least three years. We consider that to be a church multiplication movement."

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